Nike, the global leading athletic apparel maker in the world today remains to be one of the most successful brands that have established their stance in the apparel industry. Nike gives their utmost effort with their digital marketing campaigns, whether it is for their “Just Do It” campaign that recently hit its 30th anniversary mark … More NIKE. Its digital campaigns? Quite effective.
Have you ever wondered how companies drive a lot of attraction to their websites? Well, in today’s age the use of Search Engine Optimisation (SEO) and Pay-per-click Advertising (PPC) utilises how users see what they search for in search engines such as Google, Bing and Yahoo. As a user myself, I expect these search engines … More SEO and PPC. Does your company utilise both?
With the introduction of wearable technology and its functionality, consumers tend to perceive the imagery of these devices to be useful in their everyday lives to get connected to the world of the internet and stay connected throughout their days on a smaller screen that is glanceable in just a flick of a wrist. A … More Does wearable technology have a future with the help of the Internet of Things?
As many of you know, the art of the mobile phone has been lingering around the technology industry for quite some time now. As stated in Statista, there are approximately 20 million users of mobile phones in Australia as of 2019 and it is expected to keep on rising as the world of tech evolves … More Mobile Marketing and its Importance
Have you ever bought anything in particular; a product, a drink, food, or even a service because a family member, your friend or even a random has recommended it to you? According to a Nielsen Report, 92% of consumers believe suggestions from friends and family more than advertising. As a believer in word of mouth … More The Power of Word Of Mouth Marketing
So we’re back again… This time we got hit with the sudden outage of Facebook and Instagram on the 14th of March. The crash was claimed to be hours-long for some users during the proclaimed “disastrous” event that happened in the digital world. So what could possibly go wrong during a Facebook and Instagram outage? … More The chaos Facebook and Instagram caused during its crash – everyone went NUTS!
The era of Millennials and Generation Z are consumed with their smartphones and the use of social media everyday. According to the Yellow Social Media Report (2018) for Consumers, the first thing nearly 60% of Australians do everyday is connect through social media and it is also how they finish their day too. Also, approximately … More Social Media Marketing and its flaws – should we approach it differently?